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What can I do for you?
Create compelling content that tells YOUR story
A mother needed a letter to liberate her son from a sexually controlling partner at a group home. Within days, he was moved to a safe location.
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As the automotive sector evolves due to mergers and new technology, business owners want to understand why – then adapt wisely.
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When non-profit need to express exactly WHY the community should believe in its cause, Lois provides the phrases and campaigns they need.
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Lois Tuffin changes lives by using the right words. Using clarity, research and dogged networking, she can unravel any conundrum. What problem do you need to solve?
Top Accomplishments
1. Motivating People to Act
Revitalizing Volunteer Peterborough – 2022 - present
Recruiting and funding a steering committee and a strong network of partners to rebuild the volunteer infrastructure in the region
Filling the stands at the World Lacrosse Women’s Lacrosse Championships – 2007 and 2019
Inspiring fans to embrace women’s lacrosse, cheer on Team Canada and set new records (twice!) for attendance at the U19 level
Leading the Porch Pirate food drive volunteers – 2018-2023
Coordinating hundreds of volunteers to collect 177,340 pounds of food over six events, including a record-breaking 54,000 pounds in November 2021
2. Raising Money for Worthy Causes
Creating a movement to secure a $100,000 Aviva Community Grant - 2015
Mobilizing hundreds of people to vote online daily to earn a finalist spot, then convincing a panelist of judges that our fifth-place popular vote deserved the funds
Closing more than $1 million in social bonds for affordable housing - 2013-16
Enlightening donors about this new type of funding based on a pooled mortgage, then negotiating new terms as conditions changed, while retaining all donors
3. Leading Change for Community Betterment
Turning a news underdog into the media of record – 2003-18
Leading Peterborough This Week’s newsroom as editor in chief as it overtook, then purchased the Peterborough Examiner
Breaking records for online readership - 2003-18
Developing the monthly readership of Peterborough This Week’s news site, MyKawartha.com, to levels that surpassed larger regions, including Mississauga, Barrie and Halton
Feeding 17,000 people with the Great Turkey Exchange – 2009-2021
Soliciting donations of turkeys and hams then distributing them to families who otherwise wouldn’t have the dignity of a traditional Christmas dinner
Rebranding Homegrown Homes – 2004
Replacing the cumbersome Peterborough Community Housing Development Corporation into a name and brand that reflected its roots
Launching the brand and funds behind YES Shelter – 1999-2001
Educating the public about the need for a youth emergency shelter while securing funds to hire the first executive director and renovate the Brock Street facility
Services
Your Strategic Partner
Research and Writing
Do you have a writing project doesn't quite capture the magic in the right words? After 30 years as a professional writer, Lois can find the phrases that clearly lay out a message that generates results. This applies to an article, letter, press release or a memoir.
Communications Strategy
Whether you are starting up or reinventing yourself, Lois's specialty is rebranding clients in transition. Find the right words to create results-driven content for you to share via social media, website content and more with a thorough, achievable communicatons plan.
Contact Me
Peterborough, Ontario, Canada
Follow me on Substack: https://loistuffin.substack.com/
705-930-2613
